Local Marketing Associations & MLB / MiLB Team Affiliations

Chevrolet dealers work together on certain projects and programs by forming groups called "Local Marketing Associations (LMAs)."  The dealers participating in the CYB program are doing so through these groups.  It is important that dealers and leagues know which LMA they are part of as most CYB communication is LMA-specific.  Some of the program assets dealers and leagues will receive are also LMA-specific as based on location and local interest, some groups are also partnered with a Major or Minor League Baseball team.  For areas without a major or minor league affiliation, there is a partnership with the Ripken Baseball group.  These affiliations are defined below.  If you do not know which LMA includes your community, please contact your Chevy Youth Baseball coordinator.